The reason why you should do internet market research is so that you can find out about your competitors. This is great because you will know how to go against them. If you have an online business this should be very critical as your business success is based on your research. Doing research can be very hard but doing research online for your online business can take 20 minutes. You see doing internet market research consists of only three elements: finding your market, choosing the keywords and getting your products and or services in front of potential customers.You should do internet market research also to find information on the hottest trends on the market. This is very effective because you can determine your selling techniques based on the current trends. Furthermore you will be aware about what competitors are doing now, and perhaps come up with new, unique plans to beat them. Research is the first place to start if you are considering starting a business online. All businesses need to do research, otherwise you they will not know who their customers are, what they want and why they buy certain products.This research is very simple it can be obtained through questionnaires and other forms of feedback. Thus why it is very good to do internet market research. At the end of the day it is you that determines the future of your business. The only business that does not need market research is that which is not of this world. This means that all businesses need to do research even though not all of them succeed.